Email Marketing
I’ve written pretty much every kind of email you can think of — promos, product launches, finance, targeted journeys, B2B, lifestyle stories, all of it. Give me a brief and I’ll pull out the key message and purpose then shape it into copy that gets people clicking. And when it comes to subject lines, I mix data with creativity, so they don’t just perform well, they’re fun to read too.
Create a spring-themed newsletter for AO customers. Inspire with a lifestyle focus while creating brand love through heartwarming PR content.
SL: 🌸 Your spring update 🌸
IP: Helicopter rides and recipes
SL: Bake a new thing this spring 👩🍳
IP: Earl grey and lemon scones
SL: Your April newsletter 🌼
IP: Brit’s cleaning habits revealed...
SL: Which star sign cleans the most? 👀
IP: Find out inside...
Brief.
Brief.
Create an email postcard that both promotes the product and national coffee week. We decided to add a fun twist to it with playful language and a coffee-themed design.
SL: Happy National Coffee Week ☕
IP: £592 off coffee machines to celebrate
SL: A deal you’ve BEAN dying to see☕
IP: £592 off coffee machines
SL Barista-style brew in bed? ☕
IP: £592 off coffee machines…
SL: [£592 OFF] De’Longhi coffee machines ☕
IP: Life’s too short for bad coffee!
