In partnership with Metrolink, AO launched a series of Oasis‑themed posters to build excitement for the band’s Manchester show while spotlighting AO’s product range. The campaign rolled out across Greater Manchester, and I was part of the team responsible for crafting the main copy.

While we originally created a series of lyric‑inspired posters for a fun, nostalgic twist, we eventually landed on Liam and Noel–centric messaging for clarity.

This campaign ran through social media and digital display screens.