AO Baby Hamper
The brief.
The goal was to create an AO-branded baby hamper that celebrated and congratulated AO employees on the birth of their little one. I was asked to create a heartfelt note on the inside of the box as well as copy that would sit on the gifts included within the hamper.
The copy.
Outer box copy: A little box of smiles
Inner box subheader: Special delivery
Inner box message:
Hurray! Your little human is here and you're doing great. As you start your parenting journey, we wanted to send you a little box of goodies that might come in handy.
And as the saying goes, may your coffee be strong and the baby naps long.
You’ve got this!
Love, AO
The products.
Hello little one…
[BLANK ON ONE SIDE]
Nappy bag building block/teddy bear:
Oh baby, baby!
Bib with building block/teddy bear:
Milking it!
Baby grow with building blocks option
Hello little bear
Baby grow with teddy bear option:
Bear hugs welcome
