On-Site & Social
Haier x Kylie - AO Arena Displays
As part of AO’s Summer Refrigeration campaign, I helped develop creative for our Haier and Kylie Wines partnership, using the excitement around the Kylie tour to highlight Haier’s premium cooling range.
The campaign ran throughout May at the AO Arena, so the copy needed to feel relevant beyond her show dates. My role was to rework iconic Kylie lyrics into clever, product‑focused lines that connected naturally to refrigeration while keeping the references instantly recognisable.
Mobile Phones Direct.
I created a refreshed Halloween campaign called “Spooky Savings,” producing two versions — one for handset deals and one for accessories.
Using a previous asset as a base, I updated the look with new Halloween elements and added playful, pun‑filled copy to keep things fun and on‑brand for the MPD audience.
The final designs delivered bold seasonal visuals and clear promo messaging, perfect for driving attention during a key retail moment.
